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Sunday, March 16, 2008

newspaper

** EDIT ** Sorry; I didn't read the comments from the last post and Katie already mentioned this!!!! Thanks for looking out for me Katie :) If we ever find out who Jane is, let's go TP her house!


For those of you who didn't know, if you click on the title of the article below, it takes you to the PJ Star (newspaper) link. There have been 49 comments on this article today! Some said I over reacted (about 4), one lady named Jane said that she knows Melissa Brooks and she's nutbag (I don't even know anyone named Jane other than my aunt in Michigan!), but most agreed with me. Tonight this was posted, after about 46 other comments:

Subject: Customer Service
Good evening. My name is Sam Beiler, I am the President and CEO of Auntie Anne's, Inc., the franchisor of Auntie Anne's Soft Pretzels.

Frankly, I'm embarrassed by this situation that should have been put to rest by the store's owner with a sincere and genuine apology, his renewed focus on the quality of the product in his store, and his offer of a thank you to our customer, Melissa Brooks, who cared enough to tell us where we can improve. The situation that Ms. Brooks experienced is absolutely unacceptable and we guard against these types of incidences. The store owner's response to Ms. Brooks' complaint is unacceptable and should have been, "I'm sorry - this should not have happened. Is there anything we can do to make it right for you?" Auntie Anne's takes pride in our hundreds of dedicated franchisees, thousands of enthusiastic managers and assistant/shift managers, and tens of thousands of employees all around the world - who on a daily basis do whatever it takes to please our customers.

I hope you will offer Auntie Anne's a little bit of grace as we do the best we can to correct this situation at the Northwoods Mall store, and look for an opportunity to serve you again. I will contact Ms. Brooks tomorrow to offer my personal apology.

Sam Beiler


I am just a little nervous though; that comment card had my address on it...hope Larry doesn't go postal!

I will get some pics of Justin posted soon - I promise!!!

1 comment:

h said...

I just finished reading the article and comments. Well done! Some of the comments are ridiculous...like the guy who never eats pretzels but now will JUST so he can meet the manager/owner. Idiots.